# Emerging Tensions In Cross-Departmental Collaboration During Digital Transformation In The Media Sector

- **År:** 2026
- **Type:** Vitenskapelig (NVA: AcademicChapter)
- **Publiseringssted:** ECIS 2026 Proceedings
- **Forfattere:** Marthe Berntzen, Nils Brede Moe, Rashina Hoda, Rasmus Ulfsnes
- **Open access:** https://aisel.aisnet.org/ecis2026/digitrans/digitrans/14
- **Cristin:** https://app.cristin.no/results/show.jsf?id=10491943

## Forskere med profil på nettstedet
- [Marthe Nordengen Berntzen](https://research.lab.knowit.no/people/#marthe-berntzen) ([markdown](https://research.lab.knowit.no/people/marthe-berntzen.md))
- [Nils Brede Moe](https://research.lab.knowit.no/people/#nils-brede-moe) ([markdown](https://research.lab.knowit.no/people/nils-brede-moe.md))
- [Rasmus Ulfsnes](https://research.lab.knowit.no/people/#rasmus-ulfsnes) ([markdown](https://research.lab.knowit.no/people/rasmus-ulfsnes.md))

## Abstract

Digital transformation (DT) not only introduces new technologies but also reconfigures relationships among professional groups. In the media sector, digital transformation disrupts organizational structure, work practices, and decision-making structures. This research in progress presents preliminary findings from the basic stage of an ongoing socio-technical grounded theory study on tensions in cross-departmental collaboration emerging from digital transformation in a media organization that implemented a product-oriented organizational model. The analysis shows three main areas of tensions emerging from 1) cross-departmental differences in work cultures and practices, 2) unclear and ambiguous roles, and 3) imbalanced decision-making and prioritization processes. From this, we discuss linkages to existing literature, and outline areas of further inquiry as the study proceeds to the advanced stages of theory development.

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